TRUE TONE is a fashion store that focuses on the female audience of the middle class. Logo concept - simple and stylish design. The logo includes shades of pink, which to a large extent is the prerogative of women to choose. The concept of the logo used a simple form of sign and font, which emphasizes the idea as much as possible.
Mood board is a stage for finding ideas, forming a strategy using images in a similar style.
Color palette - includes four shades close to pink.
Fonts - Ascardi Sans was selected as the main font. As for me, this font perfectly emphasizes the logo style.
Packaging - design of the shopping bag was designed for different sizes and types of packaging. Design for clothing tags was also presented.
Advertising Signboard - black color - the basis of the outdoor advertising design. Also logo expressively looks on the transparent glass of the display case.
Kit for social networks - design was also presented for avatar instagram and other social networks.
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